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Hey there, football fans! Get ready because it’s that time of year again when the NFL action kicks off, and I’m here to make sure you don’t miss a moment. So, grab your favorite team jersey and let’s dive into the game plan for this season.

Kickoff Showdown

The NFL season opener is always a blast, and this year is no different. The reigning champs, the Kansas City Chiefs, are taking on the Detroit Lions in a Thursday night showdown. You can catch this thrilling match on NBC and their Peacock app. So, mark your calendar and get the snacks ready!

More Choices Than Ever

Remember when NFL games were just on a couple of networks? Those days are long gone. The NFL is spreading its wings this season, offering more games across broadcast networks, cable, and streaming platforms than ever before. Plus, some games are exclusive to streaming services.

Who’s in the Game?

Wondering why there are so many options this season? It’s because the NFL is a TV goldmine, especially when other media and tech industries are going through changes. In 2021, the NFL signed deals worth over $100 billion for 11 years of media rights, including streaming. This means big players like CBS, ESPN/ABC (owned by Paramount and Disney), and NBC (part of Comcast) are investing billions in their streaming platforms. They want to attract viewers like you, and they’re even offering exclusive streams.

The Decline of Traditional TV

Traditional broadcast and cable TV are losing viewers, but the NFL is the lifeline keeping the pay-TV bundle together. Last season, we saw a historic shift as three out of five NFL game packages were available for streaming. This season, get ready for even more firsts, including NFL Sunday Ticket on YouTube, a streaming-only playoff game on Peacock, and a special Black Friday game on Amazon Prime Video.

Streaming Takes the Spotlight

ESPN+ is also getting in on the action with an exclusive international NFL game. Amazon continues its streaming dominance with exclusive rights to Thursday night games, setting the trend for streaming NFL action.

Why the NFL Matters

You might be wondering why the NFL is such a big deal. Well, here’s the scoop – football is one of those rare events that people still watch live, and advertisers are willing to pay big bucks for it. While traditional TV is struggling, the NFL is a ratings and advertising powerhouse.

Excluding the Super Bowl, the NFL accounted for more than half of Fox’s viewership last season and about a third for CBS and NBC. As the analysts at MoffettNathanson put it, “The NFL is the biggest driver of network ratings and advertising dollars during the fall TV season.”

Your Game Plan

So, here’s the lineup for this season:

  • NBC: Catch “Sunday Night Football” in primetime and on Peacock.
  • Fox: Tune in for National Football Conference games on their broadcast network.
  • CBS: Enjoy American Football Conference games on their network and on Paramount+.
  • ESPN: Get your Monday night fix with “Monday Night Football” games on ESPN and ESPN+.
  • Amazon Prime Video: For Thursday night games, Amazon’s got you covered with exclusive rights.

NFL’s Streaming Push

But wait, there’s more! The NFL is also jumping into the streaming game. NFL Sunday Ticket, which brings out-of-market games to your screen, is moving to YouTube TV this year. Google, the parent company of YouTube TV, is all in, and NFL Commissioner Roger Goodell is excited about the digital future.

Wrapping It Up

There you have it, folks! The NFL season is here, and it’s bigger and better than ever. With all these options and streaming exclusives, it’s like having your own playbook. So, gear up, grab your remote, and let’s enjoy a season full of touchdown moments together!



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